Freelance travel writer celebrating stories of people, place and positive impact

Turning meaningful missions into memorable content

Hey, I’m Emma Truscott. A traveller, writer and life enthusiast from the UK specialising in slow, solo and sustainable travel.

I draw on 15+ years of travel and business experience to write editorial features for online and print publications, as well as copy and content for travel brands and destinations.

Travel writing services

Website copywriting

Whether you need an individual page, a full website or a round of copyediting, I’ll craft first-class, Google-friendly copy that captures the adventure of your big idea.

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Blog writing

Regular blog posts and articles for brands who want to stay connected with their audience but don’t have the time to write.

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LinkedIn ghostwriting

Your LinkedIn content doesn’t have to be boring, stuffy, corporate crap. Let me put together some thoughtful, story-led posts that builds your audience and gets you noticed.

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Brand storytelling

I love crafting brand stories and can help with strategy, About pages, founder profiles and brand missions.

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Marketing support

From website management to blog auditing, social media scheduling and general digital housekeeping. My marketing virtual assistant add-on is ideal for travel brands and bloggers who want to delegate their tedious tasks.

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Travel writing

Features for online and print publications with a focus on slow, solo and sustainable travel. I also write destination guides, advertorials and other sponsored content.

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Power hour

Ask me anything about freelancing, breaking into the travel industry, house-sitting or digital nomading in this 1:1 power hour.

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A vivid story...

"What I love about this is the simplicity of the premise paired with the sophistication of the execution. The writer turns a border-crossing bike path into a vivid story about the joy of travelling at human speed. It's useful without ever feeling like service, and shows that sustainable travel stories can be ambitious without feeling didactic. Reading it makes you want to lace up, hop on a bike and rethink what a 'European break' can be."

– Ellie Cobb | Editor BBC Travel

One of my favorite pieces...

"As a founder, you always love reading the articles mentioning your company, but I have to say, this one was one of my favorite pieces, it was written beautifully and it captured the essence of Greether and my vision beautifully."

– Vanessa Karel | Founder, Greether

I can't recommend my experience enough...

"All Emma needed from me was one Zoom call to ask all of the right questions to draw the necessary information about my history to create an incredible 'About Page' which now speaks to who I am, what my company stands for and the vision we have. Her ability to condense a lot of spoken babble down into a concise and meaningful story is incredible. I can't recommend my experience enough!"

– Joshua Reynolds | Founder Zellor Management

She has a talent for translating ideas into content that connects...

"Emma took the time to really dig into the detail, asking the right questions, gathering insight, and building a strong understanding of both my audience and what they needed to hear. What stood out most was how little editing was needed - something that’s very rare. She has a real talent for words, messaging, and translating ideas into content that genuinely connects.

– Jess Warr | Founder The Virtual Colleagues

Featured articles

ADVENTURE.COM

Meet the musician fighting for Dublin's grassroots venues

The i paper

I hired a "local bestie" in Morocco with Greether

BBC TRAVEL

The European bike trail that hits three countries in a day

Celebrating positive impact storytelling...

What a fun evening it was at the Inspire Global Media Awards in April 2026. Not only because I got to meet some freelance travel writer friends for the first time, but also because I was awarded Highly Commended for Consumer Feature of the Year (Europe).

The IGMAs are the only media event solely dedicated to celebrating sustainable, positive impact storytelling.

My piece on borderless biking for BBC Travel explores how open borders have opened minds across the Moselle region, and was also selected as one of BBC Travel’s favourite stories of 2025.